Cars and customers and coffee, oh my!
Rich Craig, founder of Rent-A-Relic in Oakland, CA showing off his company’s 30th Anniversary private label coffee. Rich chose our “Kololo Mountains Coffee”, a medium-roast Ugandan/Brazilian blend for his loyal customers.
Private Label Coffee Case Study:
A big anniversary for Rent-A-Relic in Oakland, CA
Rich Craig (the fine soul shown here), founded rental car company Rent-A-Relic in Oakland, CA back in 1992. For their 30th anniversary of their East Bay operation, Rich wanted a fun and creative way to say thank you to his customers over the years. He turned to Roasting Rabbi Coffee.
We worked with Rich to roast and package private label coffee using his own Rent-A-Relic stickers/branding for the bag. As for the coffee, Rich chose our Kololo Mountains coffee, a medium-roast Ugandan/Brazilian blend for his loyal customers. Great choice, Rich!
Was the coffee a hit with his customers? Let’s just say that Rich had to supplement his already sizable order days after starting the promotion, demand was that strong. His Rent-A-Relic customers relished the gift idea, and they loved the great speciality coffee from Roasting Rabbi.
Congrats Rich on 30 great years of Rent-A-Relic!
What kind of private label coffee can we do for you?